Archive for the ‘Uncategorized’ Category

The left hand mines while the right hand waves green!

March 18, 2013
As U.S. Cleans Its Energy Mix, It Ships Coal Problems Abroad
http://news.nationalgeographic.com/news/energy/2013/03/130315-us-coal-exports/
Coal docks in Norfolk, Virginia. 

The port of Norfolk, Virginia, seen here in 1970, is the largest U.S. facility for exporting coal. It saw a surge of activity last year as U.S. coal exports increased 17 percent to set a new record.

Photograph by Charles Rotkin, Corbis

Thomas K. Grose

For National Geographic News

Published March 15, 2013

Ready for some good news about the environment? Emissions of carbon dioxide in the United States are declining. But don’t celebrate just yet. A major side effect of that cleaner air in the U.S. has been the further darkening of skies over Europe and Asia.

The United States essentially is exporting a share of its greenhouse gas emissions in the form of coal, data show. If the trend continues, the dramatic changes in energy use in the United States—in particular, the switch from coal to newly abundant natural gas for generating electricity—will have only a modest impact on global warming, observers warn. The Earth’s atmosphere will continue to absorb heat-trapping CO2, with a similar contribution from U.S. coal. It will simply be burned overseas instead of at home.

“Switching from coal to gas only saves carbon if the coal stays in the ground,” said John Broderick, lead author of a study on the issue by the Tyndall Center for Climate Change Research at England’s Manchester University.

The U.S. Energy Information Administration (EIA) released data this week showing that United States coal exports hit a record 126 million short tons in 2012, a 17 percent increase over the previous year. Overseas shipments surpassed the previous high mark set in 1981 by 12 percent. The United States clearly is using less coal: Domestic consumption fell by about 114 million tons, or 11 percent, largely due to a decline in the use of coal for electricity. But U.S. coal production fell just 7 percent. The United States, with the world’s largest coal reserves, continued to churn out the most carbon-intensive fuel, producing 1 billion tons of coal from its mines in 2012.  Read more …

Advertisements

Visualize – Woodcutter in action, perched on the wrong side of a branch!

May 5, 2009

Decoding An Advertisement

Does it look like history repeating itself?  No!  It is PIL pointing out that there is a way out of this folly!

Wood!  The all purpose gift of nature!  Because of the increasing demand and decreasing greenery in the scene, PIL has come out with a revolutionary supplement – almost a replacement for the eradication of the wasteful usage of wood.

The depiction of the orthodox farmer sitting on the branch and hacking the wood is working for his own downfall.  A brilliant analogy is drawn between the familiar woodcutter and the acute problem and concern the world over – conservation of forest and nature.  From a higher pedestal, the PIL announces that this foolishness could come to an end with the usage of the Hostalen, which provides replacement for wood and other packaging material.

The thick cluster of the forest trees and the one in the forefront – a mango tree – which gives tasty mangoes and luscious fruits, with the man depicted cutting the wood and planning his fall leaves no room for doubt as to the meaning conveyed.

As the commodity is intended for the peasants and the farmers, the advertisement is suitable in that it is easily recognized and understood.  Because of its simplicity and subtle humour, the advertisement has a definite appeal to the masses.

The write-up, at the bottom of the page gives a detailed data matter for the common man to know.  It gives statistics about  the amount of wood cut and used as packaging matter, in comparison with the material packed.  It goes on to tell you that Hostalen has revolutionarily replced wood, but is also on its way to conserve other scarce materials like steel, tinplate, glass, etc… in the field of containers.

As a bonus to your clever purchase of this product, he tells you that by using this, you have made an improvement on the quality of life – a temptation scarcely overlooked. In addition, there is the all too influencing factor – foreign collaboration, with West Germany.

RSVS,    II B.Sc. Physics,   13/3/1986

(Written as a creative language (English) exercise.  Assignment was to describe what we were shown.  We were shown a paper which featured an advertisement – image of a woodcutter perched on the wrong side of a branch, and attempting to chop off same.)